BYB Extreme Fighting Series Signs Comprehensive Partnership with U.S. Integrity
LAS VEGAS, NV (November 20th, 2023) – Today U.S. Integrity (“USI”) and BYB Extreme Fighting Series (BYB) announces a comprehensive partnership, to protect the integrity of the sport of bare knuckle fighting and introduce gaming to future events.
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to BYB that will encompass data intelligence and fraud prevention. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level & wagering patterns.
“Since its inception, BYB is proud to be on the forefront as the leader in introducing bare knuckle fighting to a global, mainstream audience. We have done so with an explicit emphasis on professionalism and transparency. Anything less is to the detriment of the sport, its athletes and its fans,” said BYB CEO Gregory Bloom. “Sports wagering and gamification of sport is the new norm in the United States, and as we enter into the space, it was imperative that we partnered with a respected, experienced and globally recognized organization like US Integrity to assure that our values are upheld, and that trust is maintained with our audience.”
“We’re proud partner with BYB Extreme, and excited to begin the utilization of USI’s technology ahead of their upcoming event on December 2nd in Denver, CO. We anticipate fan engagement and wagering interest on their events to elevate as BYB expands into mature and new jurisdictions.” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. The attention to detail and professionalism from Greg and the BYB Extreme team showcases their commitment and collaboration of putting integrity and the BYB Extreme brand first.”
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ABOUT BYB EXTREME:
Originating in South Florida with backyard legend Dada 5000, whose backyard fights gained worldwide popularity online, BYB was founded to harness the excitement of bare knuckle fighting into a more structured product for a wider, more mainstream audience. Since 2015, BYB has worked diligently to grow the reach of bare knuckle on both a domestic and international level, hosting events in Wyoming, Mississippi, Florida, South Carolina, London, and Dubai, and is continuing to work with athletic commissions throughout the United States and globally to expand the fanbase growing sport of bare knuckle fighting. For more information on BYB, visit bybextreme.com and follow @bybextreme on social.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
MEDIA CONTACTS:
Don Povia, Chief Marketing Officer, BYB Extreme Fighting Series
Dpovia@bybextreme.com
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com
