U.S. Integrity Partners with Sportsbook Operator Gamewise to Ensure Betting Integrity

The sports betting monitoring company congratulates Gamewise on its first successful sportsbook launch!

LAS VEGAS, NV (May 16, 2022) – Today, U.S. Integrity (“USI”) announced a groundbreaking collaboration with the joint-venture sportsbook operator Gamewise, which plans to expand operations throughout the regulated U.S. sports betting market in the coming year.

Gamewise, a joint venture between Delaware North and GAMING1, launched its first online sportsbook operation on March 5 in Arkansas through Delaware North’s Southland Casino Resort.

Southland’s Betly.com online sportsbook for Arkansas is available for PC and Mac browsers. Since March 9, Android mobile device users have been able to download the APK app for Betly, enabling people to use Betly and make wagers on an Android mobile device. Gamewise is continuing to work toward having the Betly app available for Android in the Google Play store, and for iOS in the Apple App store.

Gamewise is focused on creating an easy-to-use, fun experience for sports betting.

“We are extremely excited to be working with U.S. Integrity as we launch our new platform in the regulated U.S. market,” said John Worthington, Gamewise general manager. “USI’s commitment to maintaining integrity as well as their proactive approach will play a pivotal role in detecting potentially suspicious wagering activity.”

U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Gamewise. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating and wagering patterns.

“U.S. Integrity is proud to partner with Gamewise and assist in their expansion into the U.S. regulated sports wagering market” says Matthew Holt, U.S. Integrity’s CEO & co-founder.

He continued: “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Gamewise. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”

 

ABOUT U.S. INTEGRITY:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

ABOUT GAMEWISE:

Gamewise was launched in 2021 by Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia, and leading Belgian gaming and sports betting partner GAMING1. It uses GAMING1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America. Delaware North will also offer its mobile sports betting and iGaming brand, Betly.com, exclusively through the partnership in new regulated markets where it operates land-based casinos.

MEDIA CONTACTS:

Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com

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