MaximBet Prioritizes Integrity by Partnering With U.S. Integrity
LAS VEGAS, NV (July 25, 2022) – Today U.S. Integrity (“USI”) announced a comprehensive partnership with sportsbook, MaximBet as they prepare to launch across the U.S. and Canadian regulated sports betting markets.
MaximBet, which launched in Colorado late last year, has market access to expand to multiple jurisdictions throughout the U.S. regulated market and Ontario over the next several years. Owned and operated by Carousel Group, MaximBet is positioned in the market as the only true lifestyle sports betting brand, offering players VIP events, exclusive parties and money-can’t-buy experiences. In addition, the brand recently welcomed the most successful female rapper of all-time and business mogul Nicki Minaj to the brand as investor, advisor to the Board of Directors and global ambassador.
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to MaximBet. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with U.S. Integrity as we expand across the regulated U.S. and Canadian market,” says Trish Wheaton, Director of Compliance at MaximBet. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
“U.S. Integrity is proud to partner with MaximBet and assist as they grow their brand across the U.S. and Canadian regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at MaximBet. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly. For additional information, visit www.maximbet.com.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
ABOUT MAXIMBET:
MaximBet, which is owned and operated by Carousel Group and in partnership with Maxim Magazine, is an immersive entertainment and lifestyle experience, bringing the best in online betting and the coolest real-world experiences all onto one platform. MaximBet will give players incredible real-life and virtual access to celebrities, athletes, and influencers, and let guests truly live the Maxim lifestyle wherever they live and play. MaximBet is an Approved Gaming Operator of Major League Baseball (MLB) and the National Basketball Association (NBA).
MEDIA CONTACTS:
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com
