LFA Signs Comprehensive Partnership with U.S. Integrity
LAS VEGAS, NV (June 13, 2023) – Today U.S. Integrity (“USI”) announced a comprehensive partnership with Legacy Fighting Alliance, a mixed martial arts organization, as they aim to protect the integrity of its promotion as sports betting rapidly expands throughout the United States.
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to LFA that will encompass data intelligence and fraud prevention. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level & wagering patterns.
“This partnership is another step forward in LFA’s evolution towards becoming one of the preeminent combat sports organizations in the world.” said Ed Soares, Chief Executive Officer. “We’re very excited to be working with U.S. Integrity and have a partner that will help us maintain the highest levels of integrity within our sport.”
“U.S. Integrity is proud to partner with LFA and assist as they grow their brand across the U.S. regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at LFA. All our partners are committed to the highest integrity standards, which LFA has expressed is a top priority for the league. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
ABOUT LFA:
LFA is a professional Mixed Martial Arts promotion that gives rising stars and top contenders the opportunity to prove their talent to fans and leaders in the industry. LFA was formed by the powerhouse merger between RFA and Legacy FC. LFA presents live Mixed Martial Arts events on a monthly basis around the United States including Las Vegas, Los Angeles, Denver, Dallas, and Houston. Based in Las Vegas, NV, LFA is one of the most active and respected MMA organizations in the fastest growing sport in the world. (The Octagon, Ultimate Fighting Championship®, UFC®, and the eight-sided competition mat and cage design are registered trademarks owned exclusively by Zuffa, LLC. All rights reserved).
MEDIA CONTACTS:
Scott Sadin, Chief Operating Officer, U.S. Integrity
scott.sadin@usintegrity.com
Ryan Bevins, Legacy Fighting Alliance
rbevins@lfa.com
