KeyStar Corp’s ZenSports Partners with U.S. Integrity to Ensure the Highest of Standards
LAS VEGAS, NV (May 30, 2023) – Today U.S. Integrity (“USI”) announced a comprehensive partnership with KeyStar Corp. and ZenSports, as they aim to launch in Tennessee.
ZenSports is a B2C sports betting solution with a suite of next-generation features, including a sportsbook as well as peer-to-peer sports betting options. They are planning to enter the U.S. market through Tennessee in early June, and hope to expand across the regulated U.S. market in years to come.
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to ZenSports. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“The integrity of the sports betting experience at ZenSports is a top priority” said Mark Thomas, CEO of KeyStar. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting wagering anomalies.”
“U.S. Integrity is proud to partner with ZenSports and assist as they grow their brand across the U.S. regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at ZenSports as they launch a new form of sports betting in the state of Tennessee. This partnership will help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
ABOUT ZENSPORTS:
ZenSports’ mobile platform offers a traditional sports book where customers can bet against the house, as well as a peer-to-peer sports betting marketplace. With ZenSports’ peer-to-peer marketplace, customers can create their own bets with their own odds and terms. Peer-to-peer bets can be shared with friends or via the app’s mobile two-sided marketplace, right from their phone.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
MEDIA CONTACTS:
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com
