Fitzdares Prioritizes Integrity by Partnering With U.S. Integrity
LAS VEGAS, NV (December 13, 2022) – Today U.S. Integrity announced a comprehensive partnership with sportsbook, Fitzdares as they prepare to launch in the Canadian regulated sports betting market.
Fitzdares, which plans to launch early next year in Ontario, subject to the execution of an operating agreement with iGaming Ontario and achieving final regulatory approvals, has already established a significant presence in the UK and Europe. Fitzdares was founded on the basis of old-fashioned traditions of customer service and bookmaking. Fast forward to today and this strategy has helped them become among the most popular books in Europe.
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Fitzdares U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“The safety and integrity of the sports betting experience at Fitzdares is of utmost importance, and we are thrilled to be working with U.S. Integrity as we prepare to launch the Fitzdares experience in the regulated market of Ontario early next year,” says Tristan Wootton, Director of Growth at Fitzdares. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
“U.S. Integrity is proud to partner with Fitzdares and assist as they grow their brand across the Canadian regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Fitzdares. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
For additional information, visit fitzdares.com
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
ABOUT FITZDARES:
Fitzdares is the world’s finest bookmaker and has been taking bets since 1882. With a historic focus on racing, Fitzdares was named SBC’s 'Racing Sportsbook of the Year' as recently as 2020. Their highly-personalised service distinguishes them from the field, complementing their slick, fast and easy-to-use digital platforms.
Fitzdares clients can place bets more ways than with any other bookmaker, via: app, website, live chat, SMS, email and telephone. This fast, multi-channel approach allows Fitzdares to build strong relationships with clients, answer any specific questions and even debate the hot sporting topics of the day. All clients are carefully monitored by a highly-dedicated responsible gambling team to ensure a safe and fun experience.
In 2020, Fitzdares opened The Fitzdares Club in Mayfair, a home for members to watch live sport in comfort and luxury. There are nine 4K TVs across their restaurant area, bar, two private dining rooms and the dedicated ‘Racing Room’, showing any sport on demand. This year, they launched at a second location in the Cotswolds, complete with a stunning 18-hole golf course.
As of September 2022, Fitzdares sponsored its first ever Premier League football team. Becoming the official UK betting partner for Fulham Football Club, London’s oldest club.
MEDIA CONTACTS:
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com
