Betr Partners with U.S. Integrity Ahead of their January Ohio Launch

U.S. Integrity to provide monitoring services for Betr to maintain integrity and detect potentially suspicious wagering activity

LAS VEGAS, NV (Oct 26 , 2022) – Today U.S. Integrity announced a comprehensive partnership with microbetting focused sports betting company, Betr, as they prepare to launch in the Ohio regulated sports betting market. Betr’s partnership with U.S. Integrity comes on the heels of their recent equity-focused partnership with the Hall of Fame Resort & Entertainment Company for market access across Ohio.

Betr, which plans to focus on microbetting markets rather than traditional offerings, has already started their marketing campaign. Through social media influencer Jake Paul, who is an investor in the company, they have acquired hundreds of thousands of followers across multiple social media platforms. The company plans to expand operations throughout the U.S. following their Ohio launch.

U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Betr. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“The integrity of the sports betting experience at Betr is extremely important, and we are thrilled to be working with U.S. Integrity as we launch our revolutionary platform,” says Alex Ursa, Betr’s Head of Product “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

“U.S. Integrity is proud to partner with Betr and assist as they grow their brand across the U.S. and Canadian regulated sports wagering markets,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Betr. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”

For the latest information on Betr, follow @betr on TikTok, YouTube, Instagram, Twitter, LinkedIn and at betr.app.

ABOUT U.S. INTEGRITY:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

ABOUT BETR:

Founded in 2022 by Joey Levy and Jake Paul, Betr is the first direct-to-consumer microbetting focused sports betting company. Betr has also launched a new media venture for the next generation of sports fans. Betr is setting out to disrupt legacy gambling and legacy media, with a mission of making sports and betting betr. You can find @betr on TikTok, YouTube, Instagram, and Twitter, and on LinkedIn and at betr.app. To learn more about responsible play, please visit betr.app/responsibility.

MEDIA CONTACTS:

Michael Goldberg, Betr
Michaelgoldberg21@gmail.com

Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com