Betr Partners with ProhiBet for Innovative Sports Data Integrity Solution to Ensure Regulatory Compliance
Las Vegas, NV (October 11, 2023) — Betr Holdings, Inc. (Betr) and ProhiBet today announced a groundbreaking partnership for the utilization of ProhiBet’s advanced fully encrypted decentralized cross-monitoring and notification platform. Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in preventing specific individuals such as athletes, coaches, league officials, and administration from engaging in prohibited sports wagering.
"The pillars of fairness, transparency, and compliance have always been at the core of Betr's ethos," stated Ashwin Krishnan, Head of Legal & Business Affairs at Betr. "Our collaboration with ProhiBet serves as a testament to our unyielding commitment to upholding the integrity of our offerings, while we navigate the ever-changing landscape of state regulations in the sports betting industry."
ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.
“We are thrilled to partner with Betr -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Betr’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.
ProhiBet is a joint venture between U.S. Integrity and Odds On Compliance. U.S. Integrity offers wagering monitoring services to stakeholders across the sports wagering ecosystem while Odds On Compliance is a leading compliance technology and consultation firm in the sports betting and gaming industry.
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About Betr:
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports betting and sports media company through Betr Gaming and Betr Media, respectively. Betr Gaming is an online sports betting and gaming business focused on a unique product experience with a simplified user experience that is catered to the casual sports fan, enabling Betr to capture more of the underpenetrated online gaming addressable market. Betr Gaming began with a microbetting-only online sports betting (OSB) product, allowing users to bet on individual plays and events – such as pass or rush on the next play in football or the outcome of the next pitch in baseball, and is expanding its OSB product offering to include additional markets with full sportsbook capabilities, as well as planning to expand into other real money gaming verticals. Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 1.7 million followers, 1.7 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. Betr is creating a unique flywheel by investing in content creators to drive brand awareness and affinity, which drives more audience and engagement with the Betr brand, allowing Betr to monetize its user base through a suite of gaming products which then enables further investment in content and brand affinity.
For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, please visit betr.app/responsibility.
About ProhiBet:
ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit www.prohibet.com.
About Odds On Compliance
Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to OddsOnCompliance.com or the Odds On Compliance LinkedIn page.
About U.S. Integrity
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
Media Contacts:
Odds On Compliance
Ashley Dabb
Head of US Operations, Red Knot Communications
Ashley@redknotcomms.com
862-268-5977
U.S. Integrity
Scott Sadin, Chief Operating Officer
scott.sadin@usintegrity.com
Betr
Contact: contact@betr.app
ProhiBet
Matt Heap, Director
mheap@prohibet.com
