Betfred Partners with U.S. Integrity to Ensure the Highest of Standards
LAS VEGAS, NV (May 2nd, 2023) – Today Betfred USA Sports announced a renewal to their comprehensive partnership with U.S. Integrity.
Betfred, which is available in Ohio, Iowa, Pennsylvania, Arizona, Maryland, Virginia, Washington, Louisiana, Nevada and Colorado, has been partnered with U.S. Integrity since 2020. The company has quickly expanded throughout the U.S. since the repeal of PASPA and plans to continue its growth throughout the regulated market for years to come.
U.S. Integrity will continue to provide integrity monitoring services via its proprietary dashboard to Betfred. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“Asa regulated sportsbook, integrity of our betting offerings and compliance with state laws and regulations is of the utmost importance to us,” said Bryan Bennett, Chief Operating Officer at Betfred USA Sports. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting wagering anomalies.”
“U.S. Integrity is proud to continue our partnership with Betfred Sportsbook and assist as they continue to grow their brand across the U.S. regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. Betfred Sportsbook’s commitment to integrity aligns with the values we strive for at U.S. Integrity. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
ABOUT BETFRED USA SPORTS:
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1400 betting shops in the UK as well as industry leading online and mobile products in the UK and South Africa. Betfred Group, founded by brothers Fred and Peter Done in 1967,created Las Vegas based Betfred USA Sports in 2019specifically to enter the robust and ever-expanding US sports betting market. Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington, Maryland, Virginia, Ohio and Nevada.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
MEDIA CONTACTS:
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com
